Elevating Spend and Loyalty Through App-First Design

A luxury rewards program that delivers a seamless, app-first experience, designed to foster long-term brand loyalty

Increasing PDP Performance Through Early Engagement

A UX solution that reduces early drop-off and retains low-engagement users — driving down PDP bounce rate and increasing conversion rate.

Designing Clear, Accessible, and Scalable Content

Improving visual hierarchy, legibility, accessibility and content organisation to improve the user experience, while pptimizing content structure for scalability and efficiency

Hi, I'm Emma

I’m a UX Designer specialised in luxury e-commerce experiences ◆ I design intuitive, data-driven interfaces that balance business goals and user needs ◆ My work focuses on conversion, usability, and elegant interaction design ◆ From research to testing, I turn complexity into seamless digital journeys.